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Blog Post

Independent agencies, global reach.

September 18, 2015 by Nelson Schmidt

Brands have options when it comes to global marketing management. In this guest blog, Cheri Gmiter - executive director of MAGNET, the Marketing & Advertising Global Network - explains the benefits of working with a network of independent agencies with proven results.

Blog Post

Ad agency economics (bigger does not equal better).

July 30, 2015 by Scott Penniston

What’s behind all these media agency reviews? Scott Penniston, Nelson Schmidt VP of media services and 25-year veteran of the industry, suggests that bigger is no longer better and marketers should carefully evaluate adoption of media technologies in the modern media landscape. 

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