About the Author

Alan Herrera

4 Advantages of Combining Your PPC and SEO Efforts

PPC (pay-per-click) and SEO (search engine optimization) have always been subjects of debate and in previous years have been treated as separate strategies. Today, with the constant change of search algorithms and technology, both PPC and SEO have become an integral part in a digital marketing strategy. With many updates and trends happening in 2017 for search, social and SEO, …