About the Author

Cody Pearce

Is your brand a considered purchase?

We’re seeing a shift away from the traditional silos of business and consumer marketing, and we’ve responded with a new approach called considered purchase marketing. Chief Operating Officer Cody Pearce shares more about what this means for brands. 

Does Brand Sentiment Matter? Ask the British.

Brand sentiment analysis is an evolving practice that is much debated among marketers. Was the Brexit vote a test case for the accuracy, insight and predictive capability of this tool? We decided to take a look, and the results might surprise you.

An Independent (Marketing) Lens

What’s on the minds of the World’s Leading Independent Agencies? The 2016 collection of essays has 14 unique perspectives, yet many common themes. CEO Dan Nelson, Jr. offers a point of view through his own independent lens.