cpearce

About Cody Pearce

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So far Cody Pearce has created 5 blog entries.

Does brand sentiment matter? Ask the British.

Brand sentiment analysis is an evolving practice that is much debated among marketers. Was the Brexit vote a test case for the accuracy, insight and predictive capability of this tool? We decided to take a look, and the results might surprise you.

Does brand sentiment matter? Ask the British.

Digital Summit Minneapolis 2016: The three keys to marketing success and a golden rule to not forget

Didn't attend the Digital Summit Minneapolis 2016? No worries. Nelson Schmidt Chief Operating Officer, Cody Pearce, has detailed his biggest takeaways from the conference - including one major key that is essential to all of your marketing efforts.

Digital Summit Minneapolis 2016: The three keys to marketing success and a golden rule to not forget