We’re seeing a shift away from the traditional silos of business and consumer marketing, and we’ve responded with a new approach called considered purchase marketing. Chief Operating Officer Cody Pearce shares more about what this means for brands.
Didn’t attend the Digital Summit Minneapolis 2016? No worries. Nelson Schmidt Chief Operating Officer, Cody Pearce, has detailed his biggest takeaways from the conference – including one major key that is essential to all of your marketing efforts.
Brand sentiment analysis is an evolving practice that is much debated among marketers. Was the Brexit vote a test case for the accuracy, insight and predictive capability of this tool? We decided to take a look, and the results might surprise you.
What’s on the minds of the World’s Leading Independent Agencies? The 2016 collection of essays has 14 unique perspectives, yet many common themes. CEO Dan Nelson, Jr. offers a point of view through his own independent lens.
Why is agency collaboration so challenging? Chief Operating Officer Cody Pearce shares his experience and advice for marketers seeking more effective collaboration among their agencies.
Selecting your agency is a decision that requires time and careful deliberation, yet many times the decision comes down to price. Nelson Schmidt COO Cody Pearce comments on this commoditization, and suggests changing the conversation to ensure optimal return on investment.
- Page 1 of 2