Changing market dynamics, new channels, information and technology requires marketers to redefine how we reach and influence the brand choice of customers. Labeling buyers as either business-to-business or business-to-consumer is no longer a relevant starting point.
Neuromarketing is a relatively new field of marketing research that represents the convergence of psychology, biology and marketing. In this blog post, President & CEO Dan Nelson Jr. explores the concept and what it means for marketers.
Reflecting on his first trek to the International Festival of Creativity in Cannes, President & CEO Dan Nelson Jr. shares perspectives on the innovative concepts and delivery technologies that dazzled on one of the brightest stages in marketing.
Where there is little risk, there is little reward. President & CEO Dan Nelson Jr. discusses the concept of venture marketing and pathway to performance-based accountability.
The pace of change is rapid for marketers seeking to compete in today’s global economy. Nelson Schmidt President & CEO Dan Nelson Jr. reflects on what is changing and what it means for traditional ways of defining the marketing conversation.
What’s at the end of your buyer’s journey? The purchase. Nelson Schmidt President & CEO Dan Nelson Jr. provides perspective about how the type of purchase your buyer is making has more to do with the journey than many realize.
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