About the Author

Miranda Allison

Motivo Selects Nelson Schmidt as Agency of Record

Milwaukee – (April 28, 2017) – After an extensive national agency review, New Berlin based Motivo Inc. has selected full-service marketing communications agency, Nelson Schmidt Inc., as agency of record for brand strategy and marketing communications. NS has already started working to help bring Motivo’s new healthcare product to market, including strategic planning, brand platform, creative development and paid media management. …

Mythbusters: Do Marketers Want Pay-By-Results?

For our latest Twitter poll, we asked marketers how they felt about using a performance-based compensation model with their agency partners. We can’t say that we were exactly surprised by the results. Of 405 voters, 65% have never even tried using a performance-based compensation model, and 44% of them won’t even consider it. We asked ourselves, what is it about …

The 1-2 Punch for Effective Content Marketing

Just a few years ago, “content marketing” was a catch-all buzz phrase for a variety of ways to reach and engage customers. Today, it is a full-blown discipline and critical business function that transcends silos and requires contribution from nearly every department within an organization. That type of cross-discipline collaboration is not an easy change to drive through an enterprise, …

Trade Show Savings Guide: Part 2

Last month, we introduced part one of this series on saving money on trade shows. If you haven’t had a chance to check out the post, read it here. While part one focused on cutting registration expenses, in part two we’ll be discussing how to save money without cutting corners on the actual exhibit. Part 2: The Booth The exhibit …

Nelson Schmidt Inc. Named 2017 B2B “Top Shop” by Chief Marketer

Milwaukee, WI – (January 4, 2017) – Nelson Schmidt Inc., a full-service, independent marketing agency with offices in Milwaukee and Madison, has been named one of Chief Marketer’s 2017 B2B Top Shops, a listing of the top B2B marketing agencies in the United States. The agencies in B2B Top Shops are chosen by the editors of Chief Marketer, a leading …

Trade Show Savings Guide: Part 1

As we’ve previously touched on, trade show participation is a necessary effort that will greatly contribute to your public relations and sales marketing efforts. Did you know that 88% of attendees have not been visible to your company before the show and 72% of attendees’ buying decisions are influenced by your participation? * It’s obvious that partaking in trade shows is greatly …