Measure

Execute

A dedicated RSNA microsite was developed to function as GE Healthcare's key promotional channel for the event. With its interactive menus and exploratory features, the site allowed visitors to preview GE Healthcare's product advancements, tradeshow highlights and to reserve one of the limited spaces for one-on-one time with a GE Healthcare expert at the show. To maximize repeat visits, a custom XML-driven content management system provided real-time site updates throughout the course of the tradeshow.

Formulate

Communicate and reinforce the positioning of GE Healthcare as an innovative leader. Enable GE Healthcare to build attendee awareness and enthusiasm for new product introductions unveiled at the tradeshow, as well as extend the booth experience online so that customers and prospects could "virtually" attend at any time.

Discover

Create a unique, effective way to extend GE Healthcare's presence at the 2006 RSNA (Radiological Society of North America) conference, the world's largest annual medical assembly, to its global audience before, during and after the tradeshow — and also serve those that were unable to attend.

Nelson Schmidt created interactive user community for GE Healthcare — maintaining trade show momentum