In November last year, I had the pleasure of attending the C-Suite Network conference at the beautiful Ritz Carlton San Francisco.
During the two-day affair, I also had the pleasure of taking the stage with Jeffrey Hayzlett, the charismatic former CMO of Kodak and current celebrity host, businessman, best-selling author and co-founder of the C-Suite Network.
What followed was a dynamic dialogue about the relevance of business-to-business marketing (B2B). We dove right in on the topic of considered purchase marketing as an evolved approach that recaptures the human connection that B2B marketing has seemingly lost. My thoughts on this topic are well documented on our blog here and here.
But Jeffrey isn’t one to pull punches, and our conversation covered a lot of ground. Be sure to check out our episode of Executive Briefings on C-Suite TV.