Motivo Selects Nelson Schmidt as Agency of Record

Milwaukee – (April 28, 2017) – After an extensive national agency review, New Berlin based Motivo Inc. has selected full-service marketing communications agency, Nelson Schmidt Inc., as agency of record for brand strategy and marketing communications. NS has already started working to help bring Motivo’s new healthcare product to market, including strategic planning, brand platform, creative development and paid media management.

Motivo’s mission is to create a better life for those whose mobility requires the use of a walker. Inspired by their own families, the founders of the company applied their combined 40 years of industrial design experience and three years of research and development to reinvent a product that has seen almost no innovation in the last 70 years. Their first product, the Motivo Tour, features revolutionary technology that provides users with greater independence for a more active life, along with a renewed sense of pride and dignity.

Jeremy Knopow, co-founder of Motivo, said, “As a new company, our choice of agency partner could make or break us, so we spent considerable time researching and ultimately deciding upon Nelson Schmidt. Their experiences with other highly considered purchase companies, as well as a kindred entrepreneurial spirit, are what led us to our own carefully considered decision. We truly look forward to reinventing the world of mobility aids with Nelson Schmidt’s help.”    

Motivo represents an ideal client partner for us. They are in the highly considered and highly competitive healthcare market, where we have deep expertise. They have brought breakthrough innovation to a product category critical for so many, allowing us to help them deliver truly compelling marketing. And as a startup company, they are helping grow the Milwaukee and Wisconsin economies, which we actively strive to support across the entire spectrum of economic development,” added Nelson Schmidt CEO, Dan Nelson Jr.


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Media contact: Miranda Allison, 414.224.0210 or


We Deliver Customers.® Nelson Schmidt Inc. is an independent full-service marketing agency with offices in downtown Milwaukee and Madison, Wisconsin. The agency was named one of the World’s Leading Independent Agencies in 2016 by Campaign magazine, and serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA/BMA and PRSA. For more information visit

Motivo Inc. was founded on the premise that products should be designed for people’s lives, not just their conditions. Headquartered in New Berlin, WI, the Motivo founders leverage their combined 40+ years of product design experience to bring that mission to life. Following hundreds of hours of user testing, countless prototypes, and nearly 3 years of research and development, Motivo is proud to introduce the Tour – the product we wanted for our mom, our dad, and anyone else who wants to live life, not just get by. For more information, visit