Broan Nu-Tone – New Product Launch

When Broan Nu-Tone introduced the EVOLUTION™ series of range hoods, the main message was “product superiority.” The superior technology at work in the product used better lighting, ventilation, operation, and pure style to bring an extra dimension to the cooking experience. One of the ads integrated Microsoft tag technology that allowed viewers to use their smartphones to scan the tag and immediately access a video series highlighting the features and benefits of the product.

Components - Main Image: print ad with MS Tag code. Thumbnails (L to R): online ads.