Alliance Laundry Systems – PR Video
As Alliance Laundry Systems expands its presence in emerging markets, it became critical to authentically demonstrate the quality and performance of its laundry machines, especially in unstable or extreme conditions. That’s why we chose to highlight their rigorous testing process, with a behind-the-scenes video tour, where Alliance’s head of engineering detailed the thorough, creative testing methods behind the brand promise. The message resonated internally and with Alliance’s distributor partners and is being leveraged through PR programs that include traditional and new social media campaigns.
