Club Car – Product Launch

Club Car’s market is all about competitive comparison – until people kick the tires and take it for a spin, they can’t form an opinion about your vehicle. That’s why when the time came to introduce Club Car’s new compact utility vehicle to dealers and trade media, we put them behind the wheel – at a 3-day event that included test rides on rough terrain, interactive showroom displays and more. The results? A 100% coverage rate from all attending media, including full-length feature articles in major publications, and a significant increase in dealer sales orders.

Components - Main Image: creek bed test drive. Thumbnails (L to R): mountain climb/descent test drive, "The Daily Dirt" newspaper-style handout, "Showroom Experience" station, media welcome kit, pocket-sized ride guide. Additional Components: video email marketing.