Self-Assessment Persona Descriptions

Thanks for taking our self-assessment. Here are all the possible personas that are generated from respondents’ answers.

Cautiously Calculated

New customer acquisition has a myriad of roadblocks for even seasoned marketers to overcome. Being Cautiously Calculated means that you may be undecided on how to overcome the obstacles in your way. Reassurance and guidance will help you make the right marketing decisions for your team.

Course Commander

The tried and true methods of segmentation such as age, gender and location will never go out of style. They are typically the easiest data sets to acquire. As a Course Commander you will continue to use traditional segmentation methods if you feel they are effective.

Daring Doer

Sometimes all it takes is a little push. Armed with an arsenal of new ideas, as a Daring Doer you look to bring your marketing organization to a whole new level. Now that you know about the latest trends in segmentation, you will use this to enhance customer relationships.

Motivated Maniac

As a Motivated Maniac, you have all the right intensions. You and your team know what to do, and in most cases, how to do it. By adding some additional segmentation practices to your mix, such as personal interests and attitudes, you could create even deeper emotional bonds with your customers.

Quixotic Questioner

Always the inquisitive one, as a Quixotic Questioner you are uncertain if new methods of segmentation are right for your marketing organization. But with the right guidance and available skills, you may be persuaded to try something new to create a stronger connection with customers.

Segmenting Savant

Always looking past the traditional ways of audience segmentation, as a Segmenting Savant you keep up on the latest trends to be ahead of the curve. By using criteria such as behavior, personal interests and attitudes, you are able to reach your customers on highly personal levels.