Website Design and Development
Our developers are tightly integrated with your digital marketing team from day one, performing research on current site analytics, competitor site UX and UI, and current search trends to help inform and guide the execution of each web property.
Our infrastructure team works closely with our developers as each project begins, establishing the test suites that will be used to validate builds. The team also scopes and builds the infrastructure required to run the site once it is completed. Teaming developers with infrastructure operations early on allows us to build an environment capable of being scaled to meet visitor demands as well as leverage tools, such as Labtech and Selenium, to ensure each web property is always operating nominally.
Search Engine Optimization
Strong search results begin with well-written and focused content built to be easily digested by visitors and search engines alike. Our technical team uses comprehensive tools like MOZ Pro and Raven Tools to build and track search optimization campaigns and assist the entire digital marketing team in reaching campaign goals.
Once a baseline has been established and search campaign goals defined, our technical team works closely with the entire digital marketing group to recommend and implement changes targeting continual incremental improvements.
In many cases, additional techniques like leveraging user-generated content (UGC), social curation platforms and mobile applications are used to bolster and improve individual product/service category page search results.