WHAT ARE THE OPTIONS?
As the globalization of brands becomes business-as-normal, marketers are facing just as many challenges as they are opportunities. Developing a global marketing strategy is difficult enough. Effectively executing against it is often a near-insurmountable challenge. Marketers typically have two choices for international marketing management: Hire a collection of non-affiliated agencies around the world or work with a large, publicly traded holding company with a global footprint. Both options pose unique challenges. Working with a group of non-affiliated agencies puts an enormous burden on you to manage all the moving parts while trying to keep your brand’s equity intact. Hiring a holding company is often financially impossible for all but the largest brands and doesn’t allow you to choose the agencies that best fit your needs.
Choosing an independent agency network allows you to manage your global marketing more nimbly, cost-effectively and collaboratively.
IS THERE A BETTER APPROACH?
As members of MAGNET (Marketing & Advertising Global Network) and thenetworkone, Nelson Schmidt provides marketers with a more impactful and pragmatic approach to global marketing management. Our unique model enables marketers to gain the advantage of regional market insight and localized activation while maintaining visibility and control over international marketing efforts. MAGNET and thenetworkone are comprised of a combined 1,200+ independent agencies that freely collaborate across 115 countries, allowing Nelson Schmidt to custom assemble a collection of partners who fit you best and eliminate the administrative burden of managing separate region-specific agencies. It’s an agile, scalable and affordable model that allows marketers to effectively overcome the challenges of brand globalization.
WE DRIVE GROWTH GLOBALLY
We’re active members of two global consortiums of independently owned marketing agency networks: MAGNET and thenetworkone. This allows us to assemble a custom global team to serve the needs of our clients anywhere on the planet.
WHAT MAKES NELSON SCHMIDT EXPERTS?
We’ve been members of MAGNET since the 1980s, helping marketers who were early adopters to globalization successfully manage international marketing programs in every corner of the planet. That early experience has led to us helping some of the most prominent brands in the world today define and deliver multimillion dollar, multiyear global marketing strategies. Most importantly, our deep expertise in international marketing enables us to serve the role as your global integrator, helping you choose the right regional agency partners and directing the entire effort on your behalf. You get the benefit of global reach with the ease of a single point of contact and control.