Sales Enablement & Channel Marketing

Capabilities

Accelerating the Success of Your Marketing Programs

We help you create customer demand and accelerate campaign success through smart sales enablement content strategy and go-to-market channel strategy. We have deep expertise in considered purchase categories that all have a unique and complex multi-step customer buying journey. This gives us the channel-centric viewpoint needed to equip, engage and excite both sales and the channel to effectively represent your brand, products and services in the market.

To ensure success, we bring sales and marketing together early, collaboratively developing sales support tools, incentive programs, lead qualification strategies, training and education and more. Doing this leads to organization-wide buy-in, brand consistency and ultimately the success of your program. We do the same with your channel partners, building mutually beneficial programs that drive channel loyalty and customer demand for your brand.

WHAT MAKES US DIFFERENT

Our full-funnel mindset is our difference. There isn’t a single program or campaign that we develop that doesn’t include the sales organization and channel partners as key components to its success. We’re globally recognized as a leader in building complex, considered purchase buying journeys. This deep expertise means we understand the balance of pushing demand to your sales and channel partners and effectively equipping them to pull in demand themselves.

“If you don’t have the support of your sales organization and channel partners, even the smartest marketing strategies and plans are at high risk for failure.”

Becky Davidson, Account Planning & Management Director

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Our full-service capabilities are built to complement each other, adding up to a full range of solutions that drive real outcomes for your bottom line. Want to know how we can help deliver more customers to your business?

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