ELEVATING THE IMPORTANCE OF AN OVERLOOKED DEVICE
Although homeowners love connected devices, many of the mundane mechanicals in their homes are often ignored technologically. This out-of-sight, out-of-mind mentality toward connectivity was an obstacle as Pentair introduced its first Wi-Fi-enabled product – a home connected water softener. Nelson Schmidt overcame the challenge using emotion to elevate the importance of water to convince homeowners to connect to their basement-dwelling, salt-eating devices.
Creatively captivating the attention of the channel is one of best ways to ensure quick adoption in the marketplace.
To get homeowners to care about connecting to a Wi-Fi-enabled water softener, we created an emotional connection with them, leveraging the importance of all the other tech-enabled devices they deem necessary to protect their homes and families.
To get homeowners to care about connecting to a Wi-Fi-enabled water softener, we created an emotional connection with them, leveraging the importance of all the other tech-enabled devices they deem necessary to protect their homes and families.
SELL SHEET
LANDING PAGE
To create a strong emotional connection, we avoided leading with product features, which is typical of most sales-enablement programs. Instead, we led with custom photography and videography featuring a real family benefiting from the technology.
CHANNEL MARKETING
HOMEOWNER’S GUIDE
Quick, easy-to-digest sales messaging and comprehensive how-to information helped non-tech-savvy channel partners speak the same language as their tech-inclined customers.
The bottom line is that the impactful work we create for our clients leads to measurable outcomes for their businesses. Want to know how we can help deliver more customers to your business?
