At Nelson Schmidt, we take the need for tangible results seriously. And we believe accountability is a cornerstone of a successful partnership. Hence our tenacity in tracking, reporting, and quantifying our work to prove its value for our clients.
In a discipline that many view as subjective, we believe in finding real data that transforms opinion into fact. Our performance-based accountability approach gives CMOs control of their destiny with the ability to defend decisions and validate actions.
Simply put, we define success as meeting and exceeding the agreed-upon goals and objective of our annual plans and project objectives. Specific and quantifiable metrics aren’t afterthoughts — they’re requirements. Because marketers shouldn’t pay for advertising. They should invest in it.