Unlike many agencies, we don’t take a one-size-fits-all approach to performance-based accountability. We custom-build a metrics strategy based on your specific objectives, goals and plan. This not only provides you with more real and transparent data, it also makes everything more actionable, allowing us to more effectively optimize for better performance along the way. We share results in detailed dashboards at regular intervals, illustrating the real-time performance of your marketing across all areas of your plan. It’s an incredibly disciplined, efficient and holistic approach, and a reason why marketers choose to have a full-service, agency-of-record relationship with us. The more elements of the marketing plan that work together in a single performance plan, the more successful the entire initiative can become.