We partnered with EHS Today – a leading publication focused on workplace safety – to co-author a research study that led to exclusive insights that fueled our custom campaign and positioned Panduit as a thought leader.


Post-research, the campaign kicked off with a hero piece of gated content, an informative eBook about electrical safety best practices. This high-value tactic was critical to funnel the audience into additional lead-scoring activity.


The campaign consisted of several different paid, owned and earned strategies to drive safety managers to the content and into the lead scoring process.


The campaign resulted in more than 1,000 prospect leads, far exceeding the publication partner’s benchmarks for similar programs.

140 leads could be instantly scored to automated qualified lead status due to custom qualification elements added to the program.

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