While many integrated marketing agencies have been proselytizing about the demise or rise of B2B and where B2C intersects it all, Nelson Schmidt has been quietly building the type of agency that our changing marketplace actually needs. We haven’t been blindly chasing trends. We’ve been doing the hard work of digging deep to better understand the mindset of the modern client, and more importantly, the mindset of both the business and consumer purchasers of these future-looking brands.
This has led to three foundational brand pillars that differentiate our integrated marketing agency from all others: Considered Purchase Marketing, Global Marketing Management and Performance-based Accountability. We even encapsulated our differentiation in a tagline: We Deliver Customers®. Three simple words that have shockingly lost their luster in today’s agencies. Sure, our job as an agency is more complex than ever. But we know our purpose is simple – our clients expect customers.