MAKING A MERGER MEANINGFUL
Merging McKesson Corporation into the Change Healthcare Holdings brand was a really big deal for healthcare technology. Unfortunately, the industry didn’t get that memo. Post announcement research showed 47% of McKesson’s customers had no idea the two companies were merging. To help McKesson maintain the loyalty of its customers post-merger, Nelson Schmidt created a meaningful and memorable brand experience on one of healthcare’s biggest stages.
There’s so much attention put to the internal side of mergers and acquisitions, companies too often ignore the importance of strong, compelling external communication.
Healthcare IT is an industry that’s incredibly complex, so we used the simplicity of an elegant, icon-based design to clearly communicate the benefits of the newly merged brand.
Healthcare IT is an industry that’s incredibly complex, so we used the simplicity of an elegant, icon-based design to clearly communicate the benefits of the newly merged brand.
TRADESHOW
The simplicity of our design and clarity of our message provided RSNA attendees with a warm and welcome experience compared to the uninspiring sea-of-sameness of other healthcare IT exhibitors.
ADVERTISING
Pre-show advertising was used to drive traffic to our booths at RSNA and HIMSS, featuring the same category-disrupting design to cut through the clutter to ensure the benefits of the post-merger brand were clearly understood.
The bottom line is that the impactful work we create for our clients leads to measurable outcomes for their businesses. Want to know how we can help deliver more customers to your business?
