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Targeting first-time millennial homeowners, we created the Grind for Good social media campaign that creatively showed how using an InSinkErator garbage disposal to get rid of food scraps was better for the environment than using a garbage can.

INSTAGRAM

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Showing food scraps getting sucked down drains in quick and colorful animations also helped suck in viewers from their other feeds. 1,985,797 of them to be exact.

FACEBOOK

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Using striking imagery on social media stopped people from scrolling past our ads and showed them that the ugliness of food scraps could be turned into the beauty of sustainability.

Results

The campaign achieved a 21.2% engagement rate, well above the 1.2% benchmark.

Even with a small media investment, the campaign was still able to garner over 1.9 million impressions.

The bottom line is that the impactful work we create for our clients leads to measurable outcomes for their businesses. Want to know how we can help deliver more customers to your business?

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