POSITIONING A BRAND AS A VITAL COMPONENT OF SUCCESS
Network and electrical infrastructure is critical in today’s connected world. Yet many company leaders don’t see it as a do-or-die decision for business success. Which meant for Panduit to even be in the sphere of consideration, these executives first had to know the implications an inferior infrastructure can cause. Nelson Schmidt was challenged with creating a need in the minds of business leaders and developing a campaign that was impossible to miss.
Since many business leaders weren’t aware of the potential problem, we visually exaggerated it to get maximum attention for Panduit’s solutions.
PRINT ADS
Vertical-specific print ads led with a provocative question, forcing business executives to think about their network and electrical infrastructure in ways they never have before.
ONLINE DISPLAY ADS
Highly engaging digital ads reached busy executives on the vertical-specific sites they frequented.
SOCIAL MEDIA
LinkedIn ads enabled convenient in-app form fills and downloads, making it easy for busy executives to access the campaign’s content.
EBOOK
Top-of-funnel call-to-actions led executives to a landing page with a gated, easy-to-digest eBook that further created the need for Panduit’s products and services.
The bottom line is that the impactful work we create for our clients leads to measurable outcomes for their businesses. Want to know how we can help deliver more customers to your business?
RESULTS
The campaign achieved 271 leads in its first week alone.
In one week, the entire campaign goal was exceeded by 43%.