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Research showed us that millennials want it all when considering where to move for a career, so every element in our integrated campaign strategically positioned living in Wisconsin as the best place to not only find a great job, but also more of everything else.

Social Media

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To show the multitude of benefits Wisconsin has to offer millennials, we created more than 25 paid short-form video ads for Instagram, Facebook and Snapchat, and developed an organic social strategy with more than 40 longer-form videos.

DIGITAL ADVERTISING

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We leveraged the power of data-driven predictive and reactive targeting and the popularity of streaming music to ensure our marketing campaign reached digitally driven millennials.

Results

Post-campaign research showed that 83% of millennials were willing to move to Wisconsin for a job in 2019 versus just 68% in 2018 before the campaign started.

The campaign resulted in double digit year-over-year gains year-over-year in 10 of the 12 attributes most important to millennials, from quality of life to career opportunities.

The bottom line is that the impactful work we create for our clients leads to measurable outcomes for their businesses. Want to know how we can help deliver more customers to your business?

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