COVID-19 fast and fiercely impacted the 450,000 small businesses that are the heart and soul of Wisconsin’s communities. Fear of the virus kept people inside, with online shopping increasing an astonishing 44% year-over-year. However, much of that money went to giant retailers like Amazon and Walmart. The economic survival of Wisconsin’s communities depended on people doing business with small businesses. Especially during the 2020 holiday shopping season, which became a do-or-die moment for many business owners.