CREATING A COMPELLING AUDIENCE CONNECTION
In today’s thriving economy, finding talented employees is harder than ever. The Wisconsin Economic Development Corporation turned to Nelson Schmidt to help fix the problem with a unique solution. We targeted one of the most capable and experienced workforces available – United States military service members transitioning to civilian life. Our campaign cleverly and emotionally connected life in the military to a new life in Wisconsin.
The more significant the choice an audience has, the more emotional their decision will be.
Spanning digital, social, print, experiential and much more, every execution in the campaign offered a unique glimpse of Wisconsin in a way that was highly meaningful to a transitioning service member, helping our audience envision how great their lives can be here.
Spanning digital, social, print, experiential and much more, every execution in the campaign offered a unique glimpse of Wisconsin in a way that was highly meaningful to a transitioning service member, helping our audience envision how great their lives can be here.
PRINT ADS
Print ads ran in military-specific publications and cleverly connected military member’s time in the service to how great their new life could be in Wisconsin.
VIDEO ADS
Digital videos continued the clever military to civilian connections in motion, giving soon-to-be-veterans a deeper look into life in Wisconsin.
GEOFENCED DISPLAY ADS
Geofenced display ads were used to attract visitors to the Wisconsin booth at on-base career fairs located throughout the world.
EXPERIENTIAL
We prominently displayed the state of Wisconsin at Hiring Our Heroes events throughout the world with a show-stopping, hands-on wall activity, along with an informative choose-your-own-journey iPad app.
The bottom line is that the impactful work we create for our clients leads to measurable outcomes for their businesses. Want to know how we can help deliver more customers to your business?
RESULTS
USA Today ran a two-page story on how our campaign is successfully helping transitioning service members choose Wisconsin for their post-military lives.
Our Hiring Our Heroes events at military bases worldwide have resulted in 971 leads from active-duty soldiers, military spouses and veterans.