MediaPost recently published an article on agency compensation that presents the findings of a survey conducted by the Association of National Advertisers (ANA) on how agencies want to be paid and how marketers think they should pay agencies. The results showed that while labor-based fees were more preferential to agencies (45%), marketers would rather pay using incentive-based methods (40%). By …
In a recent conversation with several CEOs in our international network of independent agencies, MAGNET, the topic of technology arose. The question was, what technologies are different agencies utilizing in database and data management, and how are we getting paid for it? While I can’t speak for every agency, I can provide the Nelson Schmidt perspective. Measure outcomes, not just …
The old saying goes, “good, fast, cheap – pick two.” But there are unique benefits for global marketers who choose an independent agency.
Tuesday, September 27th was Nelson Schmidt’s birthday. President and CEO, Dan Nelson, Jr. takes a moment to reflect upon the journey.
Welcome to the workforce, marketing grads! Nelson Schmidt President & CEO Dan Nelson, Jr. shares advice for a long and successful career in marketing communications.
Read an excerpt from Dan Nelson, Jr.’s editorial in the April 22 edition of Campaign magazine, as part of the World’s Leading Independent Agencies feature for 2016.
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