About the Author

Daniel H. Nelson Jr.

Chief Creative Officer, President & CEO. Ring Leader. Lover of life.

What is the Best Role for Tech in an Agency Structure?

In a recent conversation with several CEOs in our international network of independent agencies, MAGNET, the topic of technology arose. The question was, what technologies are different agencies utilizing in database and data management, and how are we getting paid for it? While I can’t speak for every agency, I can provide the Nelson Schmidt perspective. Measure outcomes, not just …

Attracting The Empowered Buyer on a Considered Purchase Journey

Changing market dynamics, new channels, information and technology requires marketers to redefine how we reach and influence the brand choice of customers. Labeling buyers as either business-to-business or business-to-consumer is no longer a relevant starting point.