Nelson Schmidt Inc. garners major industry recognition among the world’s best marketers MILWAUKEE (June 27, 2023) – Nelson Schmidt Inc. has captured numerous prestigious awards for work produced across [...]
MILWAUKEE (February 21, 2023) – Nelson Schmidt Inc. has been named agency of record by Kent Nutrition Group, a division of Kent Corporation based in Muscatine, Iowa. The decision was [...]
The Indie Awards honor the greatest work from independent agencies around the world. MILWAUKEE – November 19, 2021 – Nelson Schmidt Inc., a leading independent full-service marketing agency, was shortlisted [...]
Communicating to a global audience is tricky but manageable with the right partner. Where to Begin Global marketing is nothing new. As soon as a local market becomes saturated the [...]
How offices are adapting without these unplanned meetings Overheard at the Water Cooler Many project managers won't admit this, but often, team members learn more from unscheduled impromptu meetings or [...]
Nelson Schmidt recognized for their work in the national service industry MILWAUKEE – February 3, 2021 – Nelson Schmidt Inc., a leading independent full-service marketing agency, has been awarded for [...]
We’re seeing a shift away from the traditional silos of business and consumer marketing, and we’ve responded with a new approach called considered purchase marketing. Chief Operating Officer Cody Pearce shares more about what this means for brands.
The old saying goes, "good, fast, cheap - pick two." But there are unique benefits for global marketers who choose an independent agency.
For our latest Twitter poll, we asked marketers how they felt about using a performance-based compensation model with their agency partners. We can’t say that we were exactly surprised by [...]
In a recent conversation with several CEOs in our international network of independent agencies, MAGNET, the topic of technology arose. The question was, what technologies are different agencies utilizing in [...]
MediaPost recently published an article on agency compensation that presents the findings of a survey conducted by the Association of National Advertisers (ANA) on how agencies want to be paid [...]
Read an excerpt from Dan Nelson, Jr.’s editorial in the April 22 edition of Campaign magazine, as part of the World’s Leading Independent Agencies feature for 2016.
