Blog Post

It’s Time for Agencies to Consider Pay-By-Results

November 21, 2017 by Daniel H. Nelson Jr.

MediaPost recently published an article on agency compensation that presents the findings of a survey conducted by the Association of National Advertisers (ANA) on how agencies want to be paid and how marketers think they should pay agencies. The results showed that while labor-based fees were more preferential to agencies (45%), marketers would rather pay using incentive-based methods (40%). By ...

Blog Post

4 Advantages of Combining Your PPC and SEO Efforts

August 2, 2017 by Alan Herrera

PPC (pay-per-click) and SEO (search engine optimization) have always been subjects of debate and in previous years have been treated as separate strategies. Today, with the constant change of search algorithms and technology, both PPC and SEO have become an integral part in a digital marketing strategy. With many updates and trends happening in 2017 for search, social and SEO, ...

Blog Post

What is the Best Role for Tech in an Agency Structure?

April 28, 2017 by Daniel H. Nelson Jr.

In a recent conversation with several CEOs in our international network of independent agencies, MAGNET, the topic of technology arose. The question was, what technologies are different agencies utilizing in database and data management, and how are we getting paid for it? While I can’t speak for every agency, I can provide the Nelson Schmidt perspective. Measure outcomes, not just ...

Blog Post

The Evolution of Personalization

April 20, 2017 by Clay Konnor

It’s a predictable pattern—the concomitant rise of technology and user expectation. When Zappo’s revolutionized how we find shoes online, buyers expected a similar experience everywhere. When mobile devices delivered the mobile web, buyers demanded mobile experiences that work. Now, just as the technologies that enable enhanced targeting have rapidly evolved, so too have the expectations of buyers. Today’s “empowered buyer” ...

Blog Post

Mythbusters: Do Marketers Want Pay-By-Results?

March 31, 2017 by Miranda Allison

For our latest Twitter poll, we asked marketers how they felt about using a performance-based compensation model with their agency partners. We can’t say that we were exactly surprised by the results. Of 405 voters, 65% have never even tried using a performance-based compensation model, and 44% of them won’t even consider it. We asked ourselves, what is it about ...

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