The Indie Awards honor the greatest work from independent agencies around the world.

MILWAUKEE – November 19, 2021 – Nelson Schmidt Inc., a leading independent full-service marketing agency, was shortlisted as a finalist in The Indie Awards for their work with the Wisconsin Economic Development Corporation. The nominated campaign is:

Wisconsin Economic Development Corporation – “We’re All In for Small Business” Campaign – Creative Print & Design

“Our campaign was honored among the best work from the leading independent advertising agencies in the world,” says Mike Fredrick, Chief Creative Officer. “This is a significant win for us. There were only 30 pieces of work shortlisted in this entire show. And we were the only U.S. agency that was nominated in the Print & Design category.”

This campaign was part of a multi-phase, overarching “We’re All In” initiative through the Wisconsin Economic Development Corporation that helped the citizens and businesses of Wisconsin successfully navigate the challenges of the COVID-19 pandemic. In this phase of the campaign, Nelson Schmidt traveled throughout the state of Wisconsin to capture the real stories of real small business owners. Authentically showcasing their tenacity and optimism helped all small businesses learn how they could survive the pandemic and how the state of Wisconsin was there for them with support and resources on their roads to recovery.

(Images from the WEDC “We’re All In for Small Business” Campaign)


We Deliver Customers.® Nelson Schmidt Inc. is an independent full-service marketing agency with offices in downtown Milwaukee and Madison, Wisconsin. The agency is one of the Top 200 Marketing Agencies of 2020 according to Chief Marketer and serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. For more information visit