Blog Post

Trade Show Savings Guide: Part 1

December 8, 2016 by Miranda Allison

As we’ve previously touched on, trade show participation is a necessary effort that will greatly contribute to your public relations and sales marketing efforts. Did you know that 88% of attendees have not been visible to your company before the show and 72% of attendees’ buying decisions are influenced by your participation? * It’s obvious that partaking in trade shows is greatly ...

Blog Post

Why Public Relations and Trade Shows Go Hand-In-Hand

October 26, 2016 by Carie Breunig

Every PR pro knows the value of media placements for their client's brand. While social media, phone calls and sample mailers are all effective, trade show participation allows one thing that none of the others do - a face-to-face connection. Read on for why this is important and tips for trade show success.

Blog Post

The Curly Apostrophe and the Donkey

October 21, 2016 by Jason Petersen

As a creative director should be, our CD, Jason Petersen, is a stickler for details. In his first blog post, Petersen describes one of his major pet peeves when it comes to ad copy. Copywriters and CDs, take note.

Blog Post

Do You Know Your Customers?

October 3, 2016 by Kristen Davis

How can marketers get the most out of their marketing dollars? By knowing their buyer. How do you get to know someone you've never met? Read on to find out.

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