Online Targeting Through Ad TechNovember 22, 2016 by Scott Penniston
Join Scott, who will guide your journey of online targeting through ad technology. By the end of this presentation, you will learn the future of marketing, how to apply it to your brand and how to use technology to take your marketing results to whole new heights.
Attracting The Empowered Buyer on a Considered Purchase JourneyNovember 23, 2015 by Daniel H. Nelson Jr.
Changing market dynamics, new channels, information and technology requires marketers to redefine how we reach and influence the brand choice of customers. Labeling buyers as either business-to-business or business-to-consumer is no longer a relevant starting point.