John Boler to serve as CMO at leading marketing and communications agency

MILWAUKEE (February 3, 2022) – Nelson Schmidt Inc. announced the hiring of John Boler as Chief Marketing Officer and member of the executive team. Mr. Boler will be responsible for building upon the strong equity of the Nelson Schmidt brand, expanding the firm’s current and new brand relationships, and maximizing strategic alliances, nationally and internationally. The role was previously held by Chris Vitrano prior to his retirement in 2020.

In September 2021, Nelson Schmidt celebrated its 50th Anniversary delivering world-class marketing solutions for its clients. Thriving in the advertising and marketing industry for over a half century is a testament to the agency’s proven strategic approaches, creativity and ability to adapt and grow in the ever-changing worlds of marketing, communications and technology.

“I am thrilled to welcome John Boler to our executive team and look forward to his focused approach to help take us to the next level in building strong relationships and addressing client priorities,” stated Dan Nelson Jr., President and CEO of Nelson Schmidt, Inc. “This appointment is an exciting step as we continue to build upon our 50 years of momentum and forge an even stronger future.”

Mr. Boler brings 25 years of sales and marketing leadership experience in brand and agency settings, including holding roles of CMO at Milwaukee World Festival, Inc. / Summerfest, where he led marketing and corporate sales, helping grow annual operating revenues from $26 million to over $40 million. As Vice President Brand Engagement at Aurora Health Care, Inc., he was responsible for B2C and B2B strategy, brand and product marketing, public relations, social media and creative services. Earlier, as Vice President Client Services at GMR Marketing, he drove revenue and geographic expansion, opening a field office in Dallas, TX. Recently, he served as Vice President – Business Development at Stamm Media Technologies, Inc.

“Nelson Schmidt’s high-quality client services, inspiring creative solutions, and commitment to ‘delivering customers’ for clients has consistently been at the core of the agency’s impressive legacy,” said Mr. Boler. “I am beyond excited to be part of this team as we set the course for the agency’s bright future and continued growth.”


We Deliver Customers.® Nelson Schmidt, Inc. is an independent full-service marketing agency with offices in downtown Milwaukee and Madison, Wisconsin. The agency is one of the Top 200 Marketing Agencies of 2022 according to Chief Marketer and serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. In 2021, Nelson Schmidt, Inc. celebrated its 50th year as an agency. For more information visit