Blog Post

Trade Show Savings Guide: Part 2

January 31, 2017 by Miranda Allison

Last month, we introduced part one of this series on saving money on trade shows. If you haven’t had a chance to check out the post, read it here. While part one focused on cutting registration expenses, in part two we’ll be discussing how to save money without cutting corners on the actual exhibit. Part 2: The Booth The exhibit ...

Blog Post

Is your brand a considered purchase?

January 16, 2017 by Cody Pearce

We’re seeing a shift away from the traditional silos of business and consumer marketing, and we’ve responded with a new approach called considered purchase marketing. Chief Operating Officer Cody Pearce shares more about what this means for brands. 

Blog Post

Trade Show Savings Guide: Part 1

December 8, 2016 by Miranda Allison

As we’ve previously touched on, trade show participation is a necessary effort that will greatly contribute to your public relations and sales marketing efforts. Did you know that 88% of attendees have not been visible to your company before the show and 72% of attendees’ buying decisions are influenced by your participation? * It’s obvious that partaking in trade shows is greatly ...

Blog Post

Why Public Relations and Trade Shows Go Hand-In-Hand

October 26, 2016 by Carie Breunig

Every PR pro knows the value of media placements for their client's brand. While social media, phone calls and sample mailers are all effective, trade show participation allows one thing that none of the others do - a face-to-face connection. Read on for why this is important and tips for trade show success.

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