The Global ACE Awards recognizes the best-of-the-best in B2B creative from across the globe, along with the talented people who created it.
MILWAUKEE – June 8, 2022 – Nelson Schmidt Inc., a leading independent full-service marketing agency, has won two gold awards at the ANA Global Ace Awards, presented in New York. These honors are on behalf of the Wisconsin Economic Development Corporation (WEDC) in the categories of Integrated Marketing Program with budgets of $250,000 to $1 Million and for Print Advertising for the “We’re All In for Small Business” campaign.
Gold – Integrated Marketing Program: $250,000 to $1 Million for the WEDC for their “We’re All In for Small Business” campaign
Gold – Print Advertising for the WEDC for their “We’re All In for Small Business” campaign
Wisconsin is home to more than 450,000 small businesses that employ half of all workers in the state. These businesses are the heart of our state’s economy and the soul of our communities. They were hit hard by the COVID-19 pandemic, forced to face unrelenting adversity like never before. But their tenacity prevailed. Wisconsin’s small business owners found new strengths, hidden powers and the courage to do the impossible. We worked with the Wisconsin Economic Development Corporation (WEDC) to recognize the remarkable resiliency of these owners and let them know WEDC was there to support them on their post-pandemic path to recovery.
But we knew many small business owners didn’t understand who WEDC was or how they could help. In fact, large state organizations were often viewed as unapproachable to these small businesses. That meant to make our message believable we had to be more emotional than promotional. So we traveled throughout the state and captured the stories of real small business owners, learning how they survived the pandemic and how WEDC helped them along the way. Sharing these tenacious tales was an incredibly authentic approach to communicate the resources, programs and support available through WEDC.
The campaign results were eye-popping with 5.7 million impressions, above-average click-through rates (CTR), including an amazing 1.21% LinkedIn CTR, well above the 0.56% average for the platform, and 10% conversation rate, with small business owners downloading content and/or contacting the WEDC.
(WEDC Facebook Ads)
(WEDC Print Ads)