Considered Purchase Marketing Page

We’re seeing a shift away from the traditional silos of business and consumer marketing, and we’ve responded with a new approach called considered purchase marketing. Chief Operating Officer Cody Pearce shares more about what this means for brands. 

We’re operating in a new marketing paradigm where the conventional lines of B2B and B2C no longer apply. Nelson Schmidt Chief Operating Officer Cody Pearce shares insights from CMOs on the front lines of this evolution.