Marketing technology and the CMO: The answer to ROI?
As the Internet of Things expands, marketers demand greater insights into the return on marketing investment. That’s where technology and the CMO come in, according to VP of Media Scott Penniston.
Risk and reward: A Wall Street approach to marketing.
Where there is little risk, there is little reward. President & CEO Dan Nelson Jr. discusses the concept of venture marketing and pathway to performance-based accountability.