Honeywell Glowfly™ Product Launch Takes Best of Category

June 16, 2010 – Nelson Schmidt, a leading full-service marketing communications agency has been awarded a top prize in the Business Marketing Association’s B2 Awards. The awards program is an international competition that recognizes excellence in business-to-business marketing and communications. Nelson Schmidt won Best of Category in the Promotional & Incentive Marketing category, Channel Partner division, for its new product launch campaign for Honeywell International’s Glowfly™ Universal Hot Surface Igniter.

The 2010 B2 judging panel was made up exclusively of senior-level business marketers from leading corporations including Motorola, CareerBuilder, Siemens Corporation, FedEx, Emerson, Tellabs and Cisco Systems. Criteria for judging included strategy, solutions and, most importantly, results.

“Nelson Schmidt is honored to be recognized by such a distinguished panel of judges,” said Dan Nelson Jr., president of Nelson Schmidt. “It is particularly gratifying to have been acknowledged for channel marketing, one of our agency’s core competencies. The award validates our focus on considered-purchase marketing for international clients which promote and sell products through indirect distribution networks. It is also a testament to the great collaboration we have with Honeywell’s marketing team.”

Nelson Schmidt’s campaign theme was based on the classic imagery of a glowfly captured in a glass jar on a summer evening. The effort was unveiled via dimensional mailers with samples and supporting literature. Distributors were also given co-op advertising materials and a variety of showroom POS materials including window clings and 3-D countertop displays and danglers. The new product proved to be as hot as its name implied with initial sales to date five times the original goal.

More information and a complete list of winners can be found at the B2 Awards website: www.marketing.org/b2winners


About Nelson Schmidt Inc.

Nelson Schmidt Inc. is a full-service marketing communications agency with offices in Milwaukee’s central business district and downtown Madison, Wis. Founded in 1971, Nelson Schmidt has been named one of the top marketing firms in the U.S. five consecutive years by BtoB Magazine. Its clients include Alliance Laundry Systems, ADP, Harley-Davidson Motor Company, Honeywell, McKesson and Northwestern Mutual. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network of 300 agencies in 70 different countries; the American Advertising Federation; the Public Relations Society of America; the Business Marketing Association; and the Milwaukee Water Council.

For more information call 800-689-7721 or visit NelsonSchmidt.com.