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As we’ve previously touched on, trade show participation is a necessary effort that will greatly contribute to your public relations and sales marketing efforts. Did you know that 88% of attendees have not been visible to your company before the show and 72% of attendees’ buying decisions are influenced by your participation? * It’s obvious that partaking in trade shows is greatly ...
Why Public Relations and Trade Shows Go Hand-In-HandOctober 26, 2016 by Carie Breunig
Every PR pro knows the value of media placements for their client's brand. While social media, phone calls and sample mailers are all effective, trade show participation allows one thing that none of the others do - a face-to-face connection. Read on for why this is important and tips for trade show success.
Four Key Takeaways from Content Marketing World 2016September 30, 2016 by Marty Ellery
Our Vice President of Public Relations, Marty Ellery, attended Content Marketing World earlier this month. Find out what she learned and the advice that really hit home for her.