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Blog Post

Ad agency economics (bigger does not equal better).

July 30, 2015 by Scott Penniston

What’s behind all these media agency reviews? Scott Penniston, Nelson Schmidt VP of media services and 25-year veteran of the industry, suggests that bigger is no longer better and marketers should carefully evaluate adoption of media technologies in the modern media landscape. 

Blog Post

Why are we pitching on price?

June 20, 2015 by Cody Pearce

Selecting your agency is a decision that requires time and careful deliberation, yet many times the decision comes down to price. Nelson Schmidt COO Cody Pearce comments on this commoditization, and suggests changing the conversation to ensure optimal return on investment.

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