The Global ACE Awards recognize the best-of-the-best in B2B creative from across the globe, along with the talented people who created it.

MILWAUKEE – June 16, 2021 – Nelson Schmidt Inc., a leading independent full-service marketing agency, won four awards with the Association of National Advertisers (ANA) Global Ace Awards. These honors are on behalf of clients Wisconsin Economic Development Corporation (WEDC) and Maytag Commercial. The four awards include:

  • Winner – Out-of-Home for WEDC “We’re All In” Campaign
  • Winner – Corporate Image, Brand Name for WEDC “We’re All In” Campaign
  • Winner – Sales Enablement (Analog & Digital) for the Maytag Commercial Laundry “Commit to Win” Campaign
  • Runner Up – Social Media Campaign for WEDC “We’re All In for Small Business Saturday” Campaign

“Nelson Schmidt has been extremely fortunate this year to have earned many awards and accolades” said Jason Gantner, Marketing Operations Director, Nelson Schmidt. “To earn four awards from the Global Aces, a showcase of the best of the best both nationally and globally, shows that our independent agency from Wisconsin can compete at the highest level.”

 

Winner – Out-of-Home for WEDC “We’re All In” Campaign

COVID-19 struck Wisconsin fast and fiercely. At no other time in history had our personal health and the health of our economy been more intertwined. The only way to get through this was to work together. Every single person, business and community in the state had to commit to going “all in” against the virus.

Working with the Wisconsin Economic Development Corporation, we created the We’re All In statewide campaign. It let Wisconsinites and Wisconsin businesses in every corner of the state know that to get our lives and the economy back on track, we needed to have each other’s backs.

The campaign continues to evolve as the virus evolves. It’s an agile approach that enables the messaging to stay relevant and helpful as people and businesses navigate the ever-changing phases of the pandemic. And it’s working. Mid-campaign research shows that 75% of Wisconsinites are aware of the We’re All In initiative and 62% want to learn more about how to fight COVID-19 after seeing the campaign.

(Top: Social Media Ad, Bottom: Out-of-Home Ad)

 

Runner Up – Social Media Campaign for WEDC “We’re All In for Small Business Saturday” Campaign

Like most states, the COVID-19 strike on Wisconsin was fast and fierce. At no other time in history had our personal health and the health of our economy been more intertwined. The only way to get through this was to work together. Every single person, business and community in the state had to commit to going “all in” against the devasting impact of the virus.

This included supporting local businesses to help protect Wisconsin’s economy during the busy holiday shopping season. As part of our overarching We’re All In campaign for the Wisconsin Economic Development Corporation (WEDC), we designed a week-long mini-campaign to feature small businesses where they and their customers lived: in social media. We knew small businesses already relied on social platforms for marketing because of their ease and reach. Our Small Business Saturday campaign helped extend their reach and expose them to new customers across the state using the popularity our existing We’re All In campaign platforms and the social functionality of tagging their businesses.

In just one week, the mini-campaign earned nearly 350,000 impressions and reached more than 150,000 Instagram users using the platform’s new Guides feature. In fact, we doubled visits to the We’re All In Instagram page compared to average weekly traffic and grew our followers by 14 percent. It was an efficient and highly effective social campaign that helped Wisconsin’s small businesses gain back some of the revenue that the pandemic had taken.


(Social Media Ads)

 

Winner – Corporate Image, Brand Name for WEDC “We’re All In” Campaign

COVID-19 struck Wisconsin fast and fiercely. At no other time in history had our personal health and the health of our economy been more intertwined. The only way to get through this was to work together. Every single person, business and community in the state had to commit to going “all in” against the virus.

Working with the Wisconsin Economic Development Corporation, we created the We’re All In statewide campaign. It let Wisconsinites and Wisconsin businesses in every corner of the state know that to get our lives and the economy back on track, we needed to have each other’s backs.

The campaign continues to evolve as the virus evolves. It’s an agile approach that enables the messaging to stay relevant and helpful as people and businesses navigate the ever-changing phases of the pandemic. And it’s working. Mid-campaign research shows that 75% of Wisconsinites are aware of the We’re All In initiative and 62% want to learn more about how to fight COVID-19 after seeing the campaign.

(Top: Social Media Ad, Out-of-Home Ad
Bottom: Instagram Ad)

 

Winner – Sales Enablement (Analog & Digital) for the Maytag Commercial Laundry “Commit to Win” Campaign

The legendary Maytag consumer brand isn’t nearly as influential in the commercial laundry business. So when Maytag Commercial Laundry distributors make sales calls to laundromat owners, they can’t close the deal on the brand name alone. It requires proof that Maytag can deliver the business outcomes needed for an owner to invest in new equipment.

We developed personalized, data-driven tools to deliver that proof. The customdeveloped Store Proforma and Store Replacement digital calculators enable distributors to input customer-specific data and display individualized business outcomes for a laundromat. The functionality is easy for distributors to use and the resulting ROI data is presented in a way that’s easy for laundromat owners to make the decision to purchase new Maytag equipment.

These custom calculators were recently launched at both North American and international virtual distributor events and proved to be popular and much-needed tools. After the events, the online portal that contains access to the calculators saw a nearly 45% increase in international distributor users and a nearly 30% increase in North American distributor users.


(Calculator)

 

Media contact: Julie Ferris-Tillman, 414.244.0210, jferris-tillman@n-s.com

ABOUT NELSON SCHMIDT INC.

We Deliver Customers.® Nelson Schmidt Inc. is an independent full-service marketing agency with offices in downtown Milwaukee and Madison, Wisconsin. The agency is one of the Top 200 Marketing Agencies of 2020 according to Chief Marketer and serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. For more information visit NelsonSchmidt.com.