Four Key Takeaways from Content Marketing World 2016

September 27, 2016 by Marty Ellery

Our Vice President of Public Relations, Marty Ellery, attended Content Marketing World earlier this month. Find out what she learned and the advice that really hit home for her.

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Telling Your Brand’s Sustainability Story to Inspire Your Customers

January 4, 2018 by Miranda Allison

Truth is, your business is not unique. Depending on your industry, there are likely several to hundreds of other organizations like yours selling a similar product. This is not a secret. It’s why marketing teams exist. To stand out from the competition, your marketing needs to inspire a decision. From Simon Sinek’s TED Talk on his golden circle theory, we ...

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Nelson Schmidt Inc. Included In Inaugural Chief Marketer 200 List of Best Agencies

December 4, 2017 by Miranda Allison

Milwaukee, WI – (December 4, 2017) – Nelson Schmidt Inc. (NS), a full-service, independent marketing communications agency with offices in Milwaukee and Madison, has been named as one of America’s top 200 firms in the Chief Marketer 200, the world’s first and only comprehensive list of the best U.S. agencies. According to Chief Marketer, advertising is no longer driving the rest ...

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It’s Time for Agencies to Consider Pay-By-Results

November 21, 2017 by Daniel H. Nelson Jr.

MediaPost recently published an article on agency compensation that presents the findings of a survey conducted by the Association of National Advertisers (ANA) on how agencies want to be paid and how marketers think they should pay agencies. The results showed that while labor-based fees were more preferential to agencies (45%), marketers would rather pay using incentive-based methods (40%). By ...

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4 Advantages of Combining Your PPC and SEO Efforts

August 2, 2017 by Alan Herrera

PPC (pay-per-click) and SEO (search engine optimization) have always been subjects of debate and in previous years have been treated as separate strategies. Today, with the constant change of search algorithms and technology, both PPC and SEO have become an integral part in a digital marketing strategy. With many updates and trends happening in 2017 for search, social and SEO, ...

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Motivo Selects Nelson Schmidt as Agency of Record

April 28, 2017 by Miranda Allison

Milwaukee – (April 28, 2017) – After an extensive national agency review, New Berlin based Motivo Inc. has selected full-service marketing communications agency, Nelson Schmidt Inc., as agency of record for brand strategy and marketing communications. NS has already started working to help bring Motivo’s new healthcare product to market, including strategic planning, brand platform, creative development and paid media management. ...

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What is the Best Role for Tech in an Agency Structure?

April 28, 2017 by Daniel H. Nelson Jr.

In a recent conversation with several CEOs in our international network of independent agencies, MAGNET, the topic of technology arose. The question was, what technologies are different agencies utilizing in database and data management, and how are we getting paid for it? While I can’t speak for every agency, I can provide the Nelson Schmidt perspective. Measure outcomes, not just ...